Creative Director/ Graphic Design
For more than 23 years, Craig has been a prolific and productive creative director / graphic designer, creating success across a wide range of brands, from consumer to tech; from financial to pharma; from entertainment to retail. Along the way, he’s also done the same for several start-ups, a few of which he had a hand in starting.
A natural leader with a gifted eye, Craig excels at managing cross-functional teams and multiple assets to preserve and strengthen brand identity using best-design practices, reciprocal instruction, and resource management, all while keeping a close eye on quality, cost and client peace of mind.
Craig’s real prowess lies in sustaining a strong brand identity across complex design projects that have multiple consumer touch-points. No mean feat. He understands, believes in and utilizes the power of collaboration. And he conscientiously holds fast to mission goals and clients’ core values.
A brief list of clients past and present include; ESPN, Disney, Target, Merck, Altria Group, Inc., Phillip Morris, Diageo, GlaxoSmithKline, Pfizer, Medtronic, MTV2, Quirky Inc, Red’s Savoy Pizza, When I Work, BiPro Supplements, Seidio, Slalom, Forsythe, Inspiration Biopharmaceuticals, Smith Affiliated Capital, Ryan Labs, Vintage Publishing, Octal Petrochemical, 4Kids Entertainment, AIGA, Allianz Life Insurance, Koch Petroleum and the Minnesota Wild.
Work done while Creative Director / Graphic Designer at Anaplan. Creative Direction: Craig Williams Graphic Design: Craig Williams, Andrea Bergqvist, Ele Neis and Karen Eddy.